@font-face{font-family:BS;font-weight:900;font-display:swap;src:url(/fonts/big-shoulders-display-latin-900-normal.woff2) format("woff2")}
@font-face{font-family:BS;font-weight:800;font-display:swap;src:url(/fonts/big-shoulders-display-latin-800-normal.woff2) format("woff2")}
@font-face{font-family:Inter;font-weight:400;font-display:swap;src:url(/fonts/inter-latin-400-normal.woff2) format("woff2")}
@font-face{font-family:Inter;font-weight:600;font-display:swap;src:url(/fonts/inter-latin-600-normal.woff2) format("woff2")}
@font-face{font-family:Inter;font-weight:700;font-display:swap;src:url(/fonts/inter-latin-700-normal.woff2) format("woff2")}
@font-face{font-family:Mono;font-weight:500;font-display:swap;src:url(/fonts/jetbrains-mono-latin-500-normal.woff2) format("woff2")}
:root{--red:#E5102A;--ink:#0B0B0C;--white:#fff;--mist:#F2F2F2;--blush:#FFE5E8;--grey:#5E5E62;--line:#E6E6E6;
  --display:BS,"Arial Narrow",Impact,sans-serif;--body:Inter,system-ui,-apple-system,"Segoe UI",sans-serif;--mono:Mono,ui-monospace,monospace;
  --ease:cubic-bezier(.16,1,.3,1);--r:22px;--pad:clamp(16px,5vw,72px)}
*{box-sizing:border-box}html{-webkit-text-size-adjust:100%}
html.lenis{height:auto}.lenis.lenis-smooth{scroll-behavior:auto}
body{margin:0;background:var(--white);color:var(--ink);font:17px/1.55 var(--body);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{display:block;max-width:100%}a{color:inherit}
.skip{position:absolute;left:-999px}.skip:focus{left:12px;top:12px;z-index:99;background:#fff;padding:8px 12px;border-radius:8px}
h1,h2,h3{font-family:var(--display);font-weight:900;text-transform:uppercase;letter-spacing:-.01em;line-height:.88;margin:0}
h2{font-size:clamp(46px,8.2vw,124px)}h3{font-size:clamp(28px,3vw,40px);line-height:.95}
.red{color:var(--red)}.eyebrow{font:500 13px var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--grey);margin:0 0 18px}.eyebrow.light{color:rgba(255,255,255,.8)}
.lead{color:var(--grey);font-size:19px;max-width:620px;margin:20px 0 0}.fine{color:var(--grey);font-size:14px}
/* buttons */
.btn{display:inline-flex;align-items:center;gap:12px;border-radius:999px;padding:18px 28px;font:700 17px var(--body);text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .35s var(--ease),background .2s,color .2s}
.btn::before{content:"";width:12px;height:12px;border-radius:50%;border:3px solid currentColor}
.btn:hover{transform:translateY(-2px)}.btn:focus-visible{outline:3px solid var(--ink);outline-offset:3px}
.btn-red{background:var(--red);color:#fff}.btn-ghost{border-color:var(--ink);color:var(--ink)}.btn-ghost::before{display:none}.btn-white{background:#fff;color:var(--red)}
.btn-sm{padding:12px 18px;font-size:15px}
/* nav */
.nav{position:fixed;inset:0 0 auto;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px var(--pad);transition:background .3s,box-shadow .3s}
.nav.scrolled{background:rgba(255,255,255,.9);backdrop-filter:blur(12px);box-shadow:0 1px 0 var(--line)}
.nav-logo img{height:30px;width:auto}.nav-links{display:flex;gap:28px;font-weight:600;font-size:15px}.nav-links a{text-decoration:none}.nav-links a:hover{color:var(--red)}
/* hero */
.hero{min-height:100svh;display:grid;grid-template-columns:1.15fr .85fr;align-items:center;gap:40px;padding:120px var(--pad) 60px;position:relative}
.hero-h{font-size:clamp(64px,10.5vw,176px);margin-bottom:26px}.hero-h .line{display:block;overflow:hidden}.hero-h .line>span{display:inline-block}
.hero-sub{font-size:clamp(18px,1.5vw,21px);max-width:600px;color:#2a2a2e;margin:0 0 30px}.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:16px}
.hero-visual{position:relative;justify-self:center;width:min(380px,80vw)}
.ring-wrap{position:absolute;inset:-18% -30%;z-index:0;pointer-events:none}.ring{width:100%;height:100%;overflow:visible}
.phone{position:relative;z-index:1;border-radius:48px;background:var(--ink);padding:12px;box-shadow:0 50px 100px rgba(11,11,12,.25),0 10px 30px rgba(11,11,12,.15)}
.phone-vid{border-radius:38px;width:100%;aspect-ratio:9/16;object-fit:cover;background:#111}
.sound{position:absolute;right:22px;bottom:22px;z-index:2;background:rgba(255,255,255,.92);color:var(--ink);border:0;border-radius:999px;padding:9px 14px;font:700 13px var(--body);cursor:pointer}
.tag{position:absolute;top:14px;left:14px;z-index:2;background:rgba(11,11,12,.75);color:#fff;font:600 12px var(--body);padding:6px 10px;border-radius:999px}
.tag-demo{top:auto;bottom:-44px;left:50%;transform:translateX(-50%);white-space:nowrap;background:var(--blush);color:var(--red)}
/* sections */
.sec{padding:clamp(90px,12vw,170px) var(--pad);position:relative}
.cost{background:var(--mist)}
.maths{display:flex;align-items:flex-end;gap:clamp(12px,3vw,40px);flex-wrap:wrap;margin:60px 0 18px}
.m{display:flex;flex-direction:column}.m-n{font:900 clamp(70px,11vw,190px)/.85 var(--display);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.m-total .m-n{color:var(--red)}.m-l{font:500 14px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--grey);margin-top:10px}
.m-op{font:900 clamp(40px,6vw,90px)/1 var(--display);color:#bdbdbd;padding-bottom:28px}
.note{color:var(--grey);margin:0 0 30px}.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.pain{background:#fff;border-radius:var(--r);padding:28px;display:flex;flex-direction:column;gap:8px}.pain b{font:900 30px/.95 var(--display);text-transform:uppercase}.pain span{color:var(--grey)}
.turn{height:200vh;background:var(--red);color:#fff}
.turn-inner{position:sticky;top:0;height:100svh;display:grid;place-items:center;align-content:center;text-align:center;overflow:hidden;padding:0 var(--pad)}
.turn-ring{width:min(58vh,80vw);position:absolute;opacity:.95}.turn-h{position:relative;font-size:clamp(64px,12vw,200px)}.turn-sub{position:relative;font-size:20px;max-width:520px;margin:24px auto 0;opacity:.92}
.steps{list-style:none;margin:60px 0 0;padding:0;display:grid;gap:22px}
.step{display:grid;grid-template-columns:120px 1fr 300px;gap:30px;align-items:center;background:var(--mist);border-radius:var(--r);padding:34px}
.step-n{font:900 90px/.8 var(--display);color:var(--red)}.step p{color:var(--grey);margin:10px 0 0;max-width:560px}
.step-vis{display:flex;gap:10px;flex-wrap:wrap;justify-content:flex-end}
.vis-clips i{font:500 13px var(--mono);font-style:normal;background:var(--ink);color:#ddd;border-radius:14px;padding:16px 14px;transform:rotate(-3deg)}.vis-clips i:nth-child(2){transform:rotate(4deg)}
.vis-pills i{font-style:normal;background:var(--red);color:#fff;font-weight:700;border-radius:999px;padding:12px 18px}
.vis-done b{background:var(--ink);color:#fff;border-radius:22px;padding:22px 26px;font:900 44px/.86 var(--display)}.vis-done span{color:var(--red)}
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:56px}
.card-vid{margin:0;position:relative;border-radius:var(--r);overflow:hidden;background:var(--ink);cursor:pointer;transition:transform .5s var(--ease)}
.card-vid:hover{transform:translateY(-6px)}.card-vid video{width:100%;aspect-ratio:9/16;object-fit:cover}
.card-vid figcaption{position:absolute;inset:auto 0 0;padding:60px 20px 18px;background:linear-gradient(transparent,rgba(0,0,0,.8));color:#fff;display:flex;flex-direction:column}
.card-vid figcaption b{font:900 26px/.95 var(--display);text-transform:uppercase}.card-vid figcaption span{font-size:14px;opacity:.85}
.ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:56px;align-items:stretch}
.ba-card{border-radius:var(--r);padding:28px;position:relative;display:flex;flex-direction:column;gap:16px}
.ba-before{background:var(--mist)}.ba-before p{font-size:19px;color:#444;margin:0;flex:1}
.ba-after{background:var(--ink);color:#fff}.ba-after video{border-radius:16px;width:100%;max-width:340px;margin:0 auto;aspect-ratio:9/16;object-fit:cover}
.ba-label{align-self:flex-start;font:700 13px var(--body);background:#ddd;border-radius:999px;padding:6px 12px}.red-bg{background:var(--red);color:#fff}
.ba-foot{font:500 13px var(--mono);letter-spacing:.06em;text-transform:uppercase;color:#888}
.get-list{list-style:none;margin:56px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.get-list li{border-top:4px solid var(--ink);padding-top:20px;display:flex;flex-direction:column;gap:8px}.get-list b{font:900 32px/.95 var(--display);text-transform:uppercase}.get-list span{color:var(--grey)}
.fit{background:var(--mist)}.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.fit-card{background:#fff;border-radius:var(--r);padding:38px}.fit-card ul{margin:20px 0 0;padding-left:20px}.fit-card li{margin:10px 0;font-size:18px}.fit-no h3{color:var(--grey)}
.offer-card{background:var(--red);color:#fff;border-radius:34px;padding:clamp(40px,7vw,96px);display:grid;gap:26px}
.call{margin:0;padding-left:22px;font-size:20px;max-width:640px}.call li{margin:8px 0}.offer-card .btn{justify-self:start}
.qs{margin-top:50px;max-width:900px}
details{border-top:1px solid var(--line);padding:24px 0}details:last-child{border-bottom:1px solid var(--line)}
summary{cursor:pointer;list-style:none;font:900 clamp(26px,2.6vw,36px)/1 var(--display);text-transform:uppercase;display:flex;justify-content:space-between;gap:20px}
summary::-webkit-details-marker{display:none}summary::after{content:"+";color:var(--red);transition:transform .3s var(--ease)}details[open] summary::after{transform:rotate(45deg)}
details p{color:var(--grey);font-size:18px;margin:16px 0 0;max-width:720px}
.book{background:var(--mist)}.book-box{margin-top:44px;background:#fff;border-radius:var(--r);min-height:200px;overflow:hidden}
.book-fallback{padding:44px;display:grid;gap:18px;justify-items:start}.book-fallback p{color:var(--grey);margin:0;max-width:560px}
.foot{background:var(--ink);color:#fff;padding:70px var(--pad) 120px;display:grid;gap:14px}.foot img{height:34px;width:auto}.foot p{margin:0;color:#bbb}.foot-links a{color:#fff}
.sticky-cta{position:fixed;left:50%;bottom:16px;transform:translate(-50%,140%);z-index:60;box-shadow:0 14px 40px rgba(229,16,42,.35);transition:transform .45s var(--ease)}
.sticky-cta.show{transform:translate(-50%,0)}
@media (max-width:980px){.hero{grid-template-columns:1fr;padding-top:110px;text-align:left}.hero-visual{width:min(340px,78vw);margin-top:20px}
  .pains,.get-list,.grid{grid-template-columns:1fr}.grid{gap:18px}.step{grid-template-columns:1fr;gap:16px}.step-vis{justify-content:flex-start}
  .ba-grid,.fit-grid{grid-template-columns:1fr}.nav-links{display:none}}
@media (max-width:560px){body{font-size:16px}.nav{padding:12px 16px}.nav-logo img{height:24px}.nav .btn-sm{padding:10px 14px;font-size:14px}
  .hero{padding:96px 16px 70px}.sec{padding:84px 16px}.m-op{padding-bottom:18px}.step{padding:24px}.step-n{font-size:64px}.pain,.fit-card{padding:24px}
  .grid{grid-template-columns:1fr 1fr}.card-vid figcaption{padding:40px 12px 12px}.card-vid figcaption b{font-size:18px}.card-vid figcaption span{display:none}}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}.turn{height:auto}.turn-inner{position:relative;height:auto;padding:120px 16px}}
/* receipt calculator (linked from reel05) */
.rc{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(24px,4vw,60px);margin-top:70px;align-items:start;scroll-margin-top:90px}
.rc h3{font:900 clamp(36px,5vw,56px)/.92 var(--display);text-transform:uppercase;margin:0 0 26px}
.rc label{display:flex;justify-content:space-between;align-items:center;gap:16px;background:#fff;border:2px solid var(--line);border-radius:16px;padding:14px 18px;margin-bottom:12px;font-weight:600}
.rc label span{font:700 22px var(--mono)}.rc input{width:90px;border:0;font:700 22px var(--mono);text-align:right;background:transparent;color:var(--ink)}
.rc input:focus{outline:none}.rc label:focus-within{border-color:var(--ink)}
.rc-fine{color:var(--grey);font-size:14px}
.rc-paper{background:#FBF8F1;font:500 15px var(--mono);padding:30px 26px 34px;box-shadow:0 30px 60px rgba(11,11,12,.12);clip-path:polygon(0 0,100% 0,100% calc(100% - 12px),95% 100%,90% calc(100% - 12px),85% 100%,80% calc(100% - 12px),75% 100%,70% calc(100% - 12px),65% 100%,60% calc(100% - 12px),55% 100%,50% calc(100% - 12px),45% 100%,40% calc(100% - 12px),35% 100%,30% calc(100% - 12px),25% 100%,20% calc(100% - 12px),15% 100%,10% calc(100% - 12px),5% 100%,0 calc(100% - 12px))}
.rc-h{text-align:center;color:var(--grey);letter-spacing:.08em;border-bottom:2px dashed #ddd;padding-bottom:14px;margin-bottom:8px}
.rc-l{display:flex;justify-content:space-between;gap:12px;padding:10px 0;border-bottom:1px dashed #e4e0d6}
.rc-t{font:700 30px var(--mono);border-bottom:2px dashed #ddd}.rc-t b{color:var(--red)}
.rc-paper .btn{margin-top:22px;width:100%;justify-content:center}
@media (max-width:820px){.rc{grid-template-columns:1fr}}